Buzz Words: 'exclusive' 'wow' 'free' 'new' etc.
House Style: The unique and recurring design of a magazine that distinguishes it from others.
Puffs: A box designed to attract the attention of the reader, promoting features of the magazine.
Strap Line: A slogan or sentence that may reoccur.
Banner: Text upon a coloured background to stand out as much as possible.
Anchorage Text: The way text helps to define a picture or vice versa.
Copy: The main story/article of the magazine.
Pugs: Normally positioned in a top corner, the price, logo or an advertisement is placed here, known as the 'ears' of the page.
Motto: A memorable phrase that is recognisable to a brand.
Headline: Distinctive title for the main article of the magazine.
Sell Line: Text that is on the front cover to help sell the magazine to the reader.
Caption: Description of the main image.
Masthead: Name of the magazine.
Lead: The introductory paragraph to an article, usually written in bold or capitals etc.
Drop Capitals: The extra large letter that starts an article.
Bleed: The extension of an illustration past the type area to the edge of the page.
Folio: The page number, date, name etc given to the periodical of each page or spread.
Break of the Book: The allocation of space for articles, features and all material printed in the book.
No comments:
Post a Comment